The Atlanta Falcons play in a building that treats concessions like part of the fan experience, not a tax. At Mercedes-Benz Stadium, the Fan First Pricing model keeps staples to a few dollars and spreads stands across every level so lines move and you’re back at your seat before the next snap.
The value menu is consistent, posted, and—crucially—available at multiple locations rather than one promo cart.
What “Value” Actually Buys You
The “ATL Fan Fare” stands are the backbone of the program. A classic hot dog is $2, nachos $3, pretzel $2, popcorn $2, bottled water $3, and regular fountain soda $2 with unlimited free refills at self-serve stations around the concourse.
Beer pricing is posted by size and style, with domestic drafts starting at the low end compared to league norms. The point isn’t one item—it’s a full, repeatable menu at price points fans can plan around.
Where to Find It (Without Wandering)
Look for ATL Fan Fare on the concourse boards and section placards; you’ll see the same pricing at multiple spots in the 100s, 200s, and 300s. The venue’s vendor map helps you target the stand closest to your section so you can avoid a long cross-stadium walk at halftime.
How to Move Faster on Busy Days
Plan like this: grab your first pass through a Fan Fare line when you arrive, then use the refill stations between quarters so you’re not waiting during peak breaks.
If you hit a logjam, check the next stand along your concourse—pricing is standardized, and the next bank often clears quicker. Families should pick a stand near their entry so the return path to seats is straight, not a zigzag around a merchandise cluster.
FAQ
Is the pricing game-specific or permanent?
It’s a standing model at Mercedes-Benz Stadium, not a one-off promotion. Look for the Fan First and ATL Fan Fare branding and posted price boards.
Are soda refills actually free?
Yes. Non-alcoholic fountain drinks on the value menu include unlimited refills at designated concourse stations.
Where can I see an official price list?
The stadium publishes the ATL Fan Fare menu and an all vendors directory with locations and items. Check both before you head out so you know the closest stand to your section.
